Origivation is a monthly entertainment magazine dedicated to staying on the cutting edge of music, both locally and nationally. In its quest to showcase the best and most talented of acts, the Philadelphia-based publication has featured buzzworthy national outfits like Henry Rollins, Against Me!, Lenka, Rise Against, Metro Station, Dead Confederate, the Spinto Band, the Drama Club, Joan of Arc, Innerpartysystem, Gogol Bordello, Mission of Burma and Perry Farrell, alongside those special hometown artists, like Love City, Dark Horse and the Carousels, Adam & Dave's Bloodline, Da Rezarekt and Carfax Abbey, that make The City of Brotherly Love so colorful and rich. With a deep admiration and appreciation for music, and a commitment to musical diversity, Origivation is an essential part of the media diet.
Just in time for the Y2K scare, Anthony Caroto was preoccupied with the creation of an honest and interesting monthly music magazine. Philadelphia was overflowing with talent, and there was a real and distinct need for a media vessel to bring this fact to the forefront. In December 2001, Caroto released the first issue of Origivation Magazine, giving original Philadelphia acts a range of exposure, the scope of which they had never seen.
In 2006, after publishing 50 issues and becoming a regular fixture in the Philly scene, Caroto decided his work was done and, much like our forefathers, went west to preach the gospel of local music pride. He left the future of Origivation in the willing and capable hands of entrepreneur, Brian Cronin, who immediately increased the magazine's circulation and distribution by 35 percent.
Since this shift of ownership - and under the leadership of former editors; Laibson, Nicosia and Scaccia, respectively - Origivation expanded its coverage to include national and international artists, while simultaneously keeping true to its roots and dedication to the Philadelphia music community. In 2010, Cronin brought up local writer Randy LoBasso, who plans on diversifying Origivation’s content and continuing the tradition put forth by the editors before him, showcasing local and national musicians.
Origivation has featured buzzworthy national outfits like The Dresden Dolls, Henry Rollins, Rise Against, Tegan and Sara, Silversun Pickups and Perry Farrell, alongside those special hometown acts, like Free Energy and Victor Victor Band, which make the City of Brotherly Love so colorful and musically rich. Origivation is also involved with an array of festivals and shows, like the Dewey Beach Music Conference, The Unplugged Music Series @ Triumph Brewery and The Music Series @ Puck with the Origivation podcast, The O List, available through iTunes.
Origivation is involved with an array of festivals, shows and organizations, like the Dewey Beach Music Conference, World Cafe Live's Philly Rising, and New York Songwriters Circle. The magazine also takes part in the Unplugged Music Series, hosted at a variety of Venues througout Philadelphia. Past local events that Origivation was a part of include Live & Unplugged at Triumph Brewery, and World Cafe Live.
